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Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?
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Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.
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To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.
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The global consumer surge has tipped in favour of developing markets like India. Can the domestic retail industry tackle the influx of foreign retailers? How would their retail operations change and how do they appeal the new class of Indian consumers?
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A detailed analysis of factors that contribute the most to the retail shopping experience.
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How should the large apparel brands play in markets beyond the metros?
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Have Private Labels been successful in gauging customer preferences and tastes?
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Why are some FMCG products classified as “slow moving goods”?
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