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Firms carry out an analysis of their competitors on a regular basis to remain aware about their strategies and to be able to counter them in due time. However, many a times the firms’ competitive analysis is marred by Competitive Blind Spots. This article focuses on these and how to manage them.
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Probiotic ice-creams are a healthy alternative to standard ice-creams with a similar taste. This article uses the concepts of Consumer Behaviour to formulate a strategy for the marketing of Probiotic ice-creams.
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How have pricing plans evolved in Indian Telecom industry? What are the different product lines offered by existing players like Airtel? Are they different from the ones offered by Tata Docomo? How has the entry of new players, such as Tata Docomo, MTS, and Uninor affected the Telecom industry in India?
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Financial Inclusion is one of the means to achieve economic development in the country. This article proposes a mobile phone based model for providing financial services to the unbanked in the country.
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Is a FTA between the two growing economic powerhouses possible? Who will have the comparative advantage in such a situation? What are the product categories that the two nations should focus on? What should the framework of such a FTA be to ensure it is mutually beneficial?
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