marketing
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What effect does a price of 1999 have compared to 2000? Is the Indian consumer price ending sensitive?
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Can branchless banking uplift the brand image of a traditional Indian nationalized bank? Did Corp bank get it right when they went for branchless banking? What should they do next?
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The Vada Pav has firmly cemented its place as Mumbai's favourite fast. How can a fast food joint leverage the Mumbaikar's passion for Vada Pavs?
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When Shakespeare wrote, "A rose by any other name would smell as sweet", he definitely did not think of potential misperceptions due to cultural differences. But can a company afford to overlook that in this fast changing age?
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What is the potential for Value-added Services in the Indian Telecom Market? Will the Mobile Virtual Network Operator (MVNO) model work in India? What factors should a possible new entrant in this space consider and what form should it take?
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Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?
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Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.
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Despite the acquisition of the biggest low cost carrier in India, Kingfisher Airlines has recently lost ground to Indigo Airlines. Why did Kingfisher Red fail to take off?
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Successful brands have sometimes been founded on controversial promotion. Can further growth be propelled by providing a different proposition?
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Mere existence of demand is not a guarantee for success in the growing market for solar devices in India. An entirely new approach to meet customer requirements is the way to go.
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Are the current models of rural financial intermediation getting adequate results? What changes need to be incorporated to increase the accessibility and availability of credit to rural areas?
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Is there a market for adventure sports in India? What exactly are the kinds of experiences that consumers are looking for? How can a company provide offerings that consumers want? Read on to find out the answers to these questions.
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To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.
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Marketing now operates on a more subtle, emotional level, and advertisements are all about creating the right image of the brand. Read on to see how the two Cola giants been able to carve their own niches.
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How have pricing plans evolved in Indian Telecom industry? What are the different product lines offered by existing players like Airtel? Are they different from the ones offered by Tata Docomo? How has the entry of new players, such as Tata Docomo, MTS, and Uninor affected the Telecom industry in India?
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It has always been difficult to implement any kind of marketing model in commodity markets. This article presents a marketing model for the commodity market of fish.
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This article investigates brand decline and revival in the context of Classical Conditioning.
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With the increasing demand for Platinum jewellery, what should a large, well-established brand do to succeed in this new segment?
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Application of Change in Consumer Buying Behaviour to Revive a Brand in Footwear Industry
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Reinvention for Mahindra Logan, will it work out?
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How important are personality traits in designing brand communication?
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What makes a movie trailer effective? Does it really affect movie revenues?
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Why are some FMCG products classified as “slow moving goods”?
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